Content analysis of 9 creative concepts Essays - 1470 Words

2013 TABLE OF CONTENTS PAGE Declaration 3 1. Introduction 4 2. Quantitative content analysis 4 3. Media audience theory 4 4. Questionnaires surveys in media research 7 5. Self assessment and self reflection 9 Sources consulted 10 Declaration I hereby declare that this assignment is my original work, written by me and that is my own effort and that no part has been plagiarized without citations Student name: Petrina Shitalangaho Date: 18/08/2013 Introduction In this assignment one can expect to see the discussions on effect of mass communication on people and†¦show more content†¦Georges Poulet (1969:54), a phenomenologist, described the relationship between readers and text as you are inside it (the text). It is inside you; there is no longer either inside or outside. 2. The expansion or fusion of Horizons The text always contains blanks (gaps) that only readers can fill. During the cat of reading that is, when we appropriate messages there is a fusion or encounter between our own ‘historical horizon’ and the alien â€Å"horizon of the text itself (Eagleton 1989:433-4) 3. Wandering view point Wandering view point means that we can hardly experience and understand a text as a whole while reading it because we wander inside the flow of the text. Iser uses the metaphor of a traveler to explain wandering viewpoint. While within a moving vehicle, the reader is always inside the flow of the story and can at no time have a complete or total view of that journey 4. Pro tension and retention While traveling through a text, we continuously alternate between these two dimensions. Pretension means that we have certain expectation about how a story or plotline is going to develop. These expectations are based on our retention. That what we remember of characters and events in the story we are reading. 5. Dialectical Interaction Dialectical interaction between pretension and retention encourages us to form links and to fill the gaps in the text with our own imagination based on our social and cultural background. 6. The syntagmatic and paradigmaticShow MoreRelatedCom306D1309 Words   |  6 Pagesmy own work, except where I have clearly acknowledged the work off others by means of correct referencing techniques. I have read and understood sections 8 and 9 of Tutorial letter 301/2010 regarding referencing techniques and plagiarism. Submitted via myUnisa Chane Arnolds Student nr: 35599243 27 February 2012 TABLE OF CONTENTS PAGE DECLARATION 1 MAIN ISSUE 3 2 RESEARCH CRITERIA Read MoreResearch Paper: Content Analysis of Nine Creative Concepts Found in Magazine Advertisements.1392 Words   |  6 Pages1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interestRead MoreResearch Paper: Content Analysis of Nine Creative Concepts Found in Magazine Advertisements.1386 Words   |  6 Pages1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest toRead MoreCreative Concepts Essay2289 Words   |  10 PagesCMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism. TABLE OF CONTENTS PAGE DECLARATION 1 MAIN ISSUE 1 2 RESEARCH CRITERIA 1 3 EXTENT 1 4 POPULATION 1-2 5 ASSUMPTIONS AND SUB-ISSUES 2 6 GOAL AND OBJECTIVES 2 7 RESEARCH QUESTIONS 2-3 8 THEORECTICAL APPROACH 3-4 9 RESEARCH DESIGN 4 10 DATA-COLLECTION METHODS AND TECHNIQUES 4-5 10.1 The research method 4-5 10Read MoreEssay on Com3706 Portfolio Assignment Task 5.104459 Words   |  18 Pagestwo 2013 Table of contents TABLE OF CONTENTS INTRODUCTION 1 1 MAIN ISSUE 1 2 RESEARCH CRITERIA 1 3 EXTENT OF THE RESEARCH ISSUE 2 4 POPULATION 2 5 ASSUMPTIONS AND SUB-PROBLEMS 3 6 GOAL AND OBJECTIVES 3 7 RESEARCH QUESTIONS 4 8 THEORETICAL APPROACH 4 9 RESEARCH DESIGN 7 CONCLUSION 8 SOURCES CONSULTED 8 ADDENDUM A: SELF-REFLECTION 9 INTRODUCTION Read MoreEssay on Business Ethics and dilemma632 Words   |  3 Pagestext readings from Chapters 1 and 9 with a focus on the following core concepts: Organizational Social Responsibility (Chapters 1 and 9) The Ethical Decision-making Process (Chapter 1) Corporate Reputation (Chapter 9) The Corporate Social Responsibility Pyramid (Chapter 9) The Importance of Trust (Chapter 9) The Pyramid of Corporate Social Responsibility (article by Carroll and Chapter 9) 4. Read  The Merck and River Blindness Case  at the end of Chapter 9 of your text. 5. Compose your paperRead MoreCom37065312 Words   |  22 PagesCONTENT ANALYSIS OF CREATIVE CONCEPTS PAGE DECLARATION 2 1 MAIN RESEARCH ISSUE 3 2 RESEARCH CRITERIA 3 3 EXTENT OF RESEARCH ISSUE 3 4 POPULATION 4 5 ASSUMPTIONS/SUB-ISSUES 4 6 GOAL/OBJECTIVE 5 7 RESEARCH QUESTIONS 5 8 THEORETICAL APPROACH 5 9 RESEARCH DESIGN 8 10 DATA COLLECTION 10 11 DATA ANALYSIS 13 12 QUALITATIVE FINDINGS 17 13 CONCLUSION 27 14 SELF ASSESSMENTRead MorePhilosophy And Philosophy Of Mathematics1050 Words   |  5 Pagesand ideas about what mathematics education is, what impact it has on society, the qualities that make a good teacher, a teacher’s role, research on the standards and instructional strategies, and ways to ensure student are able to learn mathematic concepts in your classroom. Each of these ideas should forever be evolving because we grow as teachers our thought and ideas will grow. I will be discussing my thoughts and ideas on what creates an excellent philosophy of mathematics. First, mathematicsRead MoreCom37-6 Essay examples3839 Words   |  16 Pagesunderstood Tutorial Letter CMNALLE regarding technical and presentation requirements, referencing techniques and plagiarism. Your signature: KSingh Your name: Kajaal Singh Your student number: 4624-033-0 Date: 27 August 2014 Witness: Anita Singh Contents Page # DECLARATION 1 MAIN ISSUE 3 2 RESEARCH CRITERIA 3 3.1 Relevance 3 3.2 Researchability 3 3.3 Feasibility 3 3.4 Read More9 IMC Message Strategy751 Words   |  4 Pagesbuild brand relationships The IMC Creative Brief is based on these mandates and how they relate to the brand decision-making process. 1 Creating Brand Value for a Biscuit 2 Brand Message Strategy Development The fourth step in the IMC planning process is developing message strategies. Companies and their marketing communication agencies employ strategic thinking at a variety of levels in the marketing communication process. 3 The Creative Message Brief A creative brief is a document that provides